„like regular ghetto, but softer“
Soft Ghetto that was inspired by the South American gang font Pixação. Pixação, is one of the many types of Cholo styles and was evolved in the favelas of Sao Paolo. Since the 70s, it stands for rebellion and nonconformity. The look and the making of the font inspired me to break the typical typographic rules of „how to“ do a font face and I decided to do a type otherwise. So it ended up in this experimental, different kind of typography.
As a presentation form for my type i chose to design two big-size Posters and a Zine to show the application-forms for this.